Dr. Nurdin Sobari is a Senior Management Consultant who has worked at the Lembaga Management FEB UI at the Faculty of Economics and Business, University of Indonesia (LM FEB UI) for more than 24 years. Nurdin Sobari's expertise covers marketing research, corporate strategic planning, and business transformation with major clients in the financial services, transportation and retail industries. Completed Doctoral education in Management Science at the University of Indonesia, and International Business Specialization education at Universite de Montpellier France. Master of Management and Bachelor of Economics degrees were also obtained from the University of Indonesia. Apart from that, he is also active as a senior lecturer at the Faculty of Economics and Business, University of Indonesia, who has published various books on the journey of corporate transformation and marketing research.